Name development for a designer label


A new name for the world of fashion: the Fadenmeister brand offers classic, timeless fashion in the premium range.

In developing the name, the most important aspect was to express and highlight the fashion direction through an appropriate brand name. As the company commissioned by the mail order fashion house Peter Hahn, NAMBOS created a name that is sophisticated, classic and German. What is more, it is timeless and cannot be tied to any specific era. “It sounds like a company that has already been around for a hundred years,” says head of Creativity, Markus Lindlar. The name was extremely well received in the target group survey undertaken by the naming agency, and was felt to stress the quality and elegance of the textiles on offer.

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