Brands in (post-)crisis times
Expert lectures by NAMBOS managing directors in marketing clubs
NAMBOS naming experts are frequently invited to speak at specialist events on the topics of brand development and review. In March 2023, Managing Director Peter A. Ströll will give a topical lecture entitled “Naming and Branding – Marken in (Nach)-Krisen-Zeiten” at the Marketing Club Dresden.
The last crises have brought many challenges for companies and their brands, but also important lessons. In the past, Corona was primarily a well-known and popular beer, the “Z” was a normal letter and Brexit was more likely to be associated with pretzels or cat food than with a “European divorce”. Today everything is different and will continue to change in the future. The crises have destroyed and changed a lot – but they have also had a positive influence.
What brand traps were there, and what successful solution strategies were implemented? What can be learned from this for the future and implemented so that companies – no matter whether they are small start-ups, solid medium-sized businesses or globally active corporations – experience more security for the future and can implement their goals sustainably? What do you have to consider when a brand is no longer “durable” and needs to be replaced and you need a new name?
In his lectures, Peter A. Ströll presents concrete examples in connection with brand problems that can arise from external and internal crises. However, he also presents the resulting solution options. He also highlights what is important in naming and branding and how to reduce brand risks through searches and diversified brand protection. Because after the crisis is before the crisis!
Are you interested in the lectures and would like more information? Then please contact us!
Naming and Branding – Brands in (post-)crisis times
Marketing Club Dresden – Digital Event
Peter A. Ströll LL.M. Eur / NAMBOS Managing Director & Lawyer
About the NAMBOS speaker:
Peter A. Ströll LL.M. Eur (1967) studied law at the University of Bremen. Eight years working for Radio Bremen (television) awakened his interest in media law, which is why his practice focuses on trademark, competition and copyright law. He acquired his knowledge in legal activities in Hamburg, San Francisco, Berlin and Cologne, among other places. In 2005, he founded the law firm Dorenz Ströll Rönneper & Partner in Cologne with a focus on brands, entertainment and agencies.
As a member of the management board of the Cologne-based naming agency NAMBOS GmbH, he is responsible for the Research & Legal Department. In addition, he has been creating names and advising international companies on trademark issues for more than twenty years, especially when it comes to the development, review and protection of trademarks.
In addition to his work as a lawyer and name finder, Peter A. Ströll is a sought-after expert at international trademark seminars and trade events. He also gives lectures at marketing clubs and brand forums, organises and conducts in-house naming workshops and passes on his legal experience as an advisor to a start-up campaign. Furthermore, he imparts his knowledge as a guest lecturer to students at various universities and colleges. Numerous of his comments and assessments on brand-relevant topics have appeared in various publications.