New names for corporations: Naming at the highest corporate level

Total becomes TotalEnergies. Renaming with strategy. One of…

NAMBOS Expert lectures in MarketingClubs

Brands in (post-)crisis times Expert lectures by NAMBOS managing…

New name for group division of Deutsche Bahn

DB Rent will become Deutsche Bahn Connect. This group division…

New name for Duden

Duden has been the benchmark for dictionary quality and correct…

New brand name for Cevec

Cevec Pharmaceuticals is the leading provider of high performance…
New product name

Nivea introduces new product name "Care"

A new product, a new brand name: Nivea launches a novel cream…