How well does my name suit me, my product and my target group? In the test for effectiveness, we examine names in terms of associations, impression and acceptance. A good name avoids negative associations, while appealing to the target group.
NAMBOS’s test for effectiveness provides information about whether your name can be used. The naming test provides a fast, valid and cost-effective option for surveying target groups as part of qualitative and quantitative research.
Market research as an aid to decision-making
A naming decision should not be reached solely on the basis of a test for effectiveness. Instead this test offers a basis as a guide and to identify the strengths and weaknesses of alternative names.
Depending on the requirements in the name test our services include
- Expert opinion
- Focus group interviews
- Online surveys
- Telephone interviews
The potential of a name
Our test for effectiveness determines the key criteria of new and existing brand names. The name test will ascertain
- The name’s effectiveness
- Risk of confusion
- Power of association
- Power of communication
- Power of motivation
- Overall assessment/rankings