New name for group division of Deutsche Bahn

DB Rent will become Deutsche Bahn Connect. This group division does not only takes care of “rental”, but will grow into the future of mobility. The company stands for clever and “connective” mobility and offers holistic mobility solutions. The company links its offerings, which range from intelligent fleet solutions to sharing products which can be combined with the travel services of Deutsche Bahn.

“In the future, it will be more important than ever before to combine a wide range of mobility offers in line with demand. Our promise to customers is: Cleverly networked mobility. This is the origin of our new name: Deutsche Bahn Connect,” says Sylvia Lier, the company’s CEO.

This is also emphasised by Björn Bender: “Soon there will no longer be a demand for individual mobility components, but for mobility as a whole”

Deutsche Bahn is therefore positioning itself much more broadly in this innovative area and would like to transport this wide mobility spectrum in a way that is quickly comprehensible, also in its new brand name. NAMBOS developed many different name options in the course of the naming process. The results have been discussed in intensive naming workshops. NAMBOS also carried out the brand research and language analysis so that the company could start with the necessary brand and trade name security.

This post is also available in: German