About Markus Lindlar

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Entries by Markus Lindlar

New names for corporations: Naming at the highest corporate level

Total becomes TotalEnergies. Renaming with strategy. One of the largest oil companies – namely Total – has changed its name. The generic term “oil” – which was still innovative and influential when the French company “Compagnie française des pétroles (CFP)” was founded in 1924 – is certainly no longer desired by the company and may […]

NAMBOS Expert lectures in MarketingClubs

Brands in (post-)crisis times Expert lectures by NAMBOS managing directors in marketing clubs NAMBOS naming experts are frequently invited to speak at specialist events on the topics of brand development and review. In March 2023, Managing Director Peter A. Ströll will give a topical lecture entitled “Naming and Branding – Marken in (Nach)-Krisen-Zeiten” at the […]

New name for group division of Deutsche Bahn

DB Rent will become Deutsche Bahn Connect. This group division does not only takes care of “rental”, but will grow into the future of mobility. The company stands for clever and “connective” mobility and offers holistic mobility solutions. The company links its offerings, which range from intelligent fleet solutions to sharing products which can be […]

New name for Duden

Duden has been the benchmark for dictionary quality and correct language for over 135 years. Recently a new digital service has been launched under the name Duden-Mentor. NAMBOS developed the fitting name for the modern helper. If you tend to write a lot of texts, you always have to take care of grammar and spelling […]

New brand name for Cevec

Cevec Pharmaceuticals is the leading provider of high performance cell technology for the production of advanced biotherapeutics. Cevec has now launched the ELEVECTA® platform, a unique technology for the large-scale production of AAV (adeno-associated viral) vectors. Now Cevec is the first and only supplier on the market offering a technology for the production of AAV […]

Nivea introduces new product name “Care”

A new product, a new brand name: Nivea launches a novel cream under the name “Nivea Care”. Hydro-waxes melt on the skin and thus provide long-lasting care without an oily skin feeling. The new cream thus extends the portfolio alongside “Nivea Creme” and “Nivea Soft”. Sebastian Fiebig, head of NAMBOS international, says: “The new name […]

Names for the digital transformation

We are counting the fourth – now digital – industrial revolution, which is now in full swing. What for a long time remained an abstract term has now found its way into the form of digital transformation across industries – but also in the development of names: The Industry 4.0. This transformation from analogue to […]

New company name for infas geodaten

The focus is no longer only on the delivery of high-quality data, but also on comprehensive support and advice for customers. For this reason, the naming agency NAMBOS has developed a new company name that has no restrictions whatsoever with regard to the service portfolio and can be used in the long term. The intended […]

Naming strategy for Schober software

The Schober Information Group has been advised by the naming agency NAMBOS for the market launch of its new software solution product. Europe’s leading marketing service provider helps customers in the international arena to create and maintain profitable customer relationships by providing and processing data. This know-how is now bundled in various software products and […]