Trademark registration: popular syllables 2018

Around 70,000 new brand names were registered in 2018 and that’s only in Germany. About 50,000 of these were registered. 2% of these new trademarks begin with the syllable “Pro”. This means that these three letters are still the most popular when it comes to having a name protected in the trademark register. Of course, it is also a symbol for the positive and professionality, which is used all too readily when developing a name. In the ranking compiled by the naming agency NAMBOS, the syllable “Con”, which stands for terms such as “Consulting” or “Confidence”, is in second place. Also among the top 5: “Med”. This letter composition represents above all “medicine” and “media”.

Personal syllable creates emotionality

Also very popular are personal syllables such as “You” or “my”, which are used in new brand names to create a personal basis between sender and target group. This is also understandable against the backdrop of advancing technology: “Companies in the mobility sector must take their potential customers with them into the new world so that they accept and use the innovative products,” says Lindlar. This becomes visible in the automotive sector: Volkswagen works with “We”, Mercedes with “Me” and BMW with “My”.

Top 25 most popular initial syllables in Germany (2018)

1. Pro	1035
2. Con	789
3. Com	627
4. Med	626
5. Ex	527
6. You	499
7. Int	488
8. my	482
9. On	464
10. All	437
11. Sol	388
12. Dig	371
13. Tec	366
14. Bio	309
15. Ener	308
16. Vit	270
17. Eu	247
18. Sys	245
19. Net	202
20. Dat	187
21. Glo	147
22. Top	122
23. Org	120
24. Trans	112
25. Nex	93

This post is also available in: German