New brand name: Fit into spring with fitmio.

It is an innovative and individual fitness program that leads users to sustainable success within 12 weeks. In cooperation with DuMont Net GmbH & Co. KG, an Internet portal was created to inform and motivate users.

NAMBOS was commissioned with the name development and, together with employees of the portal, created a simple and likeable brand name in the course of a naming workshop. The name has a dynamic appearance and combines the essential components: The focus is on fitness and the individual approach.