About Markus Lindlar

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Entries by Markus Lindlar

Brand name development for international film assortment

Interprint, one of the world’s leading décor printers, has commissioned NAMBOS as naming agency for the development of a new product brand name. Under the concise brand name XELIO, the company offers a new finishing foil range that meets the highest demands. The new name is phonetically based on “excellence” and typographically based on “foil”. […]

15 years NAMBOS – Naming Strategy Research

NAMBOS was founded 15 years ago, but the NAMBOS directors have been involved in strategic and secure naming business for over 20 years. The foundation of every brand is a unique and memorable name and that’s what NAMBOS core business is. “Our experience naturally made the NAMBOS start easier and we were able to pick […]

Naming for new product search

The preisvergleich.de AG has launched Germany’s first product search engine under the brand name yupri. In contrast to pure price information, the focus here is on the shopping experience: users are provided with a price- and quality-oriented navigation through over 5 million products and thus find everything they want at the best prices, which is […]

Sky is the limit: Court prohibits use of name

The British television station BskyB has achieved what many brand owners can only dream of: The lexical term “Sky” has been monopolised to such an extent that even the software giant Microsoft has now been prohibited from using this part of its name. The cloud service “skydrive” may no longer be offered under this name […]