fitmio naming workshop

New brand name: Fit into spring with fitmio.

The renowned fitness expert Prof. Dr. Ingo Froböse has decoded the metabolic formula and developed the fitmio program.

It is an innovative and individual fitness program that leads users to sustainable success within 12 weeks. In cooperation with DuMont Net GmbH & Co. KG, an Internet portal was created to inform and motivate users.

NAMBOS was commissioned with the name development and, together with employees of the portal, created a simple and likeable brand name in the course of a naming workshop. The name has a dynamic appearance and combines the essential components: The focus is on fitness and the individual approach.