The preisvergleich.de AG has launched Germany’s first product search engine under the brand name yupri. In contrast to pure price information, the focus here is on the shopping experience: users are provided with a price- and quality-oriented navigation through over 5 million products and thus find everything they want at the best prices, which is also referred to in the claim “The clever product search” created by NAMBOS. “The combination of abstract brand name and descriptive claim is optimal for finding the name of a product innovation”, explains NAMBOS managing director Markus Lindlar. The portal name, which requires explanation, has high brand potential and is quickly explained by the claim. It can thus be quickly established in the memory of the target group.