International brand name development

Interprint, one of the world’s leading décor printers, has commissioned NAMBOS as naming agency for the development of a new product brand name. Under the concise brand name XELIO, the company offers a new finishing foil range that meets the highest demands. The new name is phonetically based on “excellence” and typographically based on “foil”. The four different quality levels are combined with descriptive designations: From “classic” to “effect” and “feel” to “prime”, the customer can make his or her desired choice.

This post is also available in: German