Lectures on the topics of “naming” and “naming systems” were the basis for the brand name event organised by NAMBOS.
The hall in the Literaturhaus was well filled with over 50 participants from companies and agencies. After the lectures of the NAMBOS naming experts and many answered questions, there was still a long time of talking about more than just naming issues over a tasty buffet of cultivated drinks. The special features of name development for apps, which is becoming increasingly important, were discussed many times.
The successful MEM lecture series will continue in the second half of 2015.
This post is also available in: German