NAMBOS at Deutschlandfunk
NAMBOS managing director Markus Lindlar speaks in the Deutschlandfunk feature “”Nomen est omen? – How names are created and work” about famous brands, strategies and mistakes in the choice of brand names.
The one-hour feature deals with the effect and meaning of names in many ways. A central topic is the so-called “object names”, which are used differently than personal names for products or entire companies. The fact that a lot can go wrong when developing names is illustrated by numerous examples in an interview with the name expert.
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This post is also available in: German
